7 Product Label Design Tips to Make Better Packaging

 

Without an incredibly effective and compliant product label, a good product alone will not be enough to generate your desired sales.

 

Regardless of how simple this piece of paper looks, it significantly impacts the overall branding of your product and company. It can make or break a sale in a couple of seconds.

Product labels also provide a significant source of information for any product on the market. 

They don't just enhance the brand experience and attract people to purchase your product but also provide functional benefits to businesses and fellow customers. 

Furthermore, with today's manufacturing technology, product labels are used for various functions, including recipes, cross-brand marketing, food packing, couponing, gaming, and many more!

The only question is, how do you make a well-designed product label? OR how you can improve your old product labels to satisfy and attract the current market?

You can make it happen here at Accu-Labels. We provide quality custom label printing in San Antonio, Texas, at very affordable pricing. We provide quick turnaround times and dependable shipping so you can focus on what really matters: running a successful business!

Today, we also share some tips to create kick-ass product labels. Make sure to take notes!

  1. Do your assignment

Before you begin designing, even with rough sketches, you must do extensive research.

When studying product labels, you must first determine who the product's target buyers are — their gender, age, values, education, and so on — since this information can help you make informed design options. 

In addition to learning about the target audience, you should research your competitor's products/brands.

Make use of USPs

The key reasons why a consumer will buy a product are its unique selling points (USPs).


Unique selling points alleviate a customer's problems while appealing to senses that help decision-making.

As a designer, you must connect a customer's motive for purchasing a product - that way, you can ensure you're creating the product label with your customer in mind, so it will be easier to connect to them.

Consider the legalities

It's fine to experiment with your design, but your product label must adhere to any applicable federal or state standards

Most products are regulated by various government bodies, so there's a high possibility that someone will have an opinion on what you put in your design.

The Alcoholic Beverage Labeling Act, for example, requires that alcoholic beverages bear a government warning that informs pregnant women of the effects of alcohol consumption and normal customers of the health dangers.

Simply put, you should always ensure your design meets legal requirements.

Use information hierarchy

Designing a product label entails crafting eye-catching or jaw-dropping designs that promote the product and provide customers with important information.

Certain elements, such as the product name, tagline, and company logo, clearly require prominence on the label.

When it comes to the remaining label information, you must decide where and how it will be shown on the packaging.

The barcode, price, and nutritional information are essential to include on your label.

Consider the visual elements you should best use

When it comes to designing product labels, typography, and color are essential. The visual aspects of the design, such as photos and illustrations, are equally significant.

Illustrations and pictures are handy for creating a mood around a product that words alone cannot achieve.

Ultimately, the images and the style you wish to use will be heavily influenced by the product you are designing for.

You may or may not need all of it. Make sure you go for visual elements that promote your overall brand and its functionality. 

Ensure originality

Your label, like your product and company, should be unique. It should express your brand's story and convey a message. 

Before making a design, consider what makes your product different from everything else and strive to convey that in your sticker/labels. You want to make something that stands out on the shelf. 

This is where branding comes into play. You want a product label that consumers will notice and recognize when they see it again. 

If you find this part overwhelming, we're here to help. Our in-house graphic designers will collaborate with you to create a unique label design, for example, custom woven labels, that is ideal for your specific use. We will print it right here in San Antonio, TX!

Always check the print quality

Last but not least, to give your label the maximum visual presence and panache, print it on high-quality card stock. 

Carefully choose between sleek gloss, coated, or matte surface. Pick something unique that complements the product's appearance.

At Accu-Labels, we use cutting-edge digital printing technology to make the most of your design. We can combine digital printing's excellence, scalability, and cost-savings with flexographic finishing skills to assist you in improving your product label design and attracting attention.

Throughout the process, our experts work directly with you to uncover new opportunities and address any difficulties, ensuring that you only invest in premium quality labels for your business or organization.

Why Are Custom Labels Amazing?

What difference do custom labels make on your packaging? Isn't the product itself enough to entice customers?

Your customers' first interaction with your product happens through custom product labels. The label — and the package — are the first things people notice. Because first impressions are so important, your label must make a good one.

Whether you have retailers or sell direct-to-consumer, your product labels distinguish your big ideas from the competition. Simply put, the right label is the key to getting your target market to see and connect to you. 

Make the Most of Your Product Labels with Accu-Labels

Product labels are more than just stickers. They are your superpower and should be as fascinating and cool as your product.

Custom product labels empower you to pique your customers' attention and motivate them. They also offer all the necessary information for your customers to make an informed purchase.

If you want to ensure you're making the most of your product labels, partner with us at Accu-Labels. 

You will not find another custom-label machine company in San Antonio, Texas, that provides the same quality of service that we do. 

Our staff is committed to ensuring that our customers around the globe have an exceptional experience with our services. We want you to feel as if you're working with family when you work with us, since we treat each order as if it were our own. 

And if there are any issues along the road, we will do all in our power to resolve them ASAP so that everyone leaves happy at the end of the day!

What are you waiting for? Call us or visit our site to learn more about how we can help!



Jason Ellis