How Labels Improve Consumer Perception of Product Quality
On average, customers take 13 seconds to decide whether or not to make a purchase. Clearly, you don’t have time to make an impression. How your products look sets expectations about how they should feel interacting with you.
So, think... Does your branding help you stand out from other brands? Does your packaging embody the actual usage of your product? Lastly, is your label clear enough to convey the quality of your product?
If your answer to the above questions is all YES, you’re all set to win hearts. Otherwise, it helps if you work on improving your product, starting from the labels. Imagine the sales or conversions you might miss just because your labels are too small or the typography isn’t good.
Understanding how product labels influence consumer decision purchases is undeniably important. At Accu-Labels, we breathe making one-of-a-kind labels that make sure you don’t just stand out but you’d also effectively convey your product message.
We have been making custom labels in San Antonio, Texas, for decades. So, if you need help with labeling, we’re more than happy to work with you!.
Why Do We Need Labels on Products?
How do your customers recognize you? How do they know the products are yours if it’s through your products?
Your product labels help advance your brand strategy. Building a brand is primarily a visual process, and your label is the key to start getting your product to shine on the market. The label describes the product’s contents - essential information for your buyers and, at the same time, promotes brand awareness and loyalty.
All of this indicates that the label is more significant than you might realize in terms of branding. Without a highly effective and compliant product label, a good product alone won’t be enough to generate the sales you want.
No matter how basic this piece of paper may appear, it significantly impacts how people perceive your brand and your product as a whole.
Product labels can make or break a sale in a matter of seconds.
5 Basic Information Required in a Product Label
The best product labels maintain their appeal while providing consumers with all the information they desire or need to know.
The more effectively your brand communicates through your labels, the more confident your target market and regulatory organizations will be in you. This is especially true if you produce medications or food products that must adhere to various label requirements.
Make sure to take note of these five important pieces of information you should include when designing your product labels:
Brand and Product Name
One of the most important components of your marketing is your product’s brand name. It’s the name people will use to refer to, inquire about, and recommend your product. Make sure that your brand name and logo are both readable and memorable, regardless of your chosen graphic design.
The product name must be displayed prominently on the packaging label, just like the brand name. Descriptive wording and clear placement can inform customers about what to expect from the product they are purchasing. Is it aimed at children, adults, or both? Make sure your product’s name or description conveys this.
Include the manufacturer, packer, or distributor’s name and address. Additionally, a qualifying term (such as “distributed by,” “produced for,” etc.) describing the partnership between your business and the company is required.
Product Size
Customers should see this information in your product labels to determine how much product is in the container and how much they need. The size will need to be specified in both English and Metric units, whether 8 ounces or 55 Gallons. Make sure you include both!
Expiration Date
For other consumer products like packaged food and medicines, the phrase “Best if Used By” indicates a date by which the product’s quality will remain acceptable.
The FDA requires the “Use By” date labels on products like infant formula. It should also indicate the date when the product “contains no less than a minimum amount of each nutrient identified on the product label.”
Ingredients and Nutritional Facts
Labels should disclose the ingredients you used in your food or product. To help customers quickly access the information they need, list the ingredients and nutrition statistics on the same panel. Included on the nutritional panel should be the following:
✔️Serving sizes
✔️ Minerals and vitamins
✔️ Nutrients
The information must be completely readable. The Food and Drug Administration (FDA) advises using background and text colors with enough contrast. Basically, printing the panel with dark or black text on a white or light background.
UPC Code/ Barcode
Your product should have a barcode if you aspire to sell it at stores. This barcode, which is also known as a UPC code, will be scanned as a unique product.
What are the Ways Labels Improve Consumer Perception of a Product’s Quality?
The product packaging is one of the first things customers will notice about your brand.
With our custom label printing technologies, Accu-Labels creates eye-catching labels that outshine competitors and create conversions.
We firmly believe product labels greatly influence customers’ buying decisions. Here’s how:
Help products STAND OUT
Designing a sleek, professional label with your brand displayed is a proven method to make your products stand out. No matter what industry you’re in, from wine, beer, and spirits to food and beverage to health and beauty, putting your brand on attractive product labels is essential to standing out from the crowd. Nonetheless, your brand should scream, “Pick me.”
Provide VALUABLE INFORMATION
Without a branded label, how can you clearly present data like nutrition, ingredients, instructions, cautions, or other important facts? It’s essential to be as transparent as you can with your items so that questions from customers are immediately addressed. Ensure that customers can easily find what they’re looking for.
For instance, CBD product labels should include your marketing copy as well as all the necessary FDA regulations, cautionary remarks, ingredients, and active CBD quantities.
Creates PERSONAL CONNECTION
Customers are seeking products that they can understand. They want to be able to pick it up, understand it or what it does right away, and have TRUST that it will help them fix their problem. How can customers complete those tasks without a professional label?
Your product labels should feature your easily recognized logo, engaging marketing copy, and any other details your buyers might need to know.
Help Your BRAND PERSONALITY shine
Product labels allow your business to express its personality by letting you use a variety of kinds, textures, and colors. That said, don’t follow the crowd. Take advantage of emerging trends in product labels before your rivals, try out various label types, and distinguish your marketing voice.
This distinctiveness not only visually distinguishes your brand from competitors but also piques clients’ attention and provides them with an additional reason for buying your product.
Let Accu-Labels Help!
Now that you understand how crucial labels are to your branding strategy, we are here to assist you in getting started.
Remember, spending a lot of effort and money developing a unique and impactful product label doesn’t always guarantee success in maximizing its influence.
Finding a skilled and trustworthy partner can make the process much simpler. To satisfy your labeling needs, Accu-Labels offers a wide variety of adaptable choices (including food l label printing!). You’ll achieve your labeling goals with reasonable prices and top-notch support.
Because we specialize in labeling equipment for businesses of all sizes, our custom label printing experts can help you determine which label best fits your business.
Reach out to us today or visit our site for more information about our service. We offer Custom label printing in Texas and nationwide! Many